The Surge blog
Digital marketing advice, minus the jargon
Straight answers to the questions small business owners actually type into Google.
Latest articles
How Long Does It Take to Build a Website in the UK?
A small business website usually takes four to eight weeks. The design is rarely what slows it down. Content and feedback are.
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WordPress vs Wix for Small Business: Which Is Better?
Wix and Squarespace are quick to start and awkward to leave. WordPress takes more setting up and gives you more control. Here is how the three compare over three years.
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Is LinkedIn Advertising Worth It? Costs and Break-Even
LinkedIn clicks are expensive, so it only pays when a customer is worth thousands. Here are typical costs, how to use lead gen forms and a break-even test.
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Does TikTok Advertising Work for Small Business?
TikTok ads can work for the right small business, but not every one. Here is who it suits, what it costs, how to test cheaply and when to skip it.
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How Much Do Facebook Ads Cost in the UK? 2026 Guide
Meta ads can start from a few pounds a day, but the real number is cost per lead. Here are typical UK ranges, a sensible starting budget and what moves the price.
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PPC Management Fees UK: What Agencies Charge in 2026
Agencies charge a percentage of spend, a flat retainer or a mix. Here are typical UK ranges, what is usually included and how to compare quotes fairly.
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Google Ads Conversion Tracking: How to Set It Up Properly
Calls, forms and WhatsApp clicks all count as leads. Here is how to track each one, which settings matter and how to check the numbers are real.
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Google Ads Not Working? How to Find the Real Problem
Clicks but no enquiries? Work through tracking, search terms, match types, landing page, offer and settings in the right order before you change anything.
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SEO Agency Red Flags: 9 Warning Signs Before You Sign
Bad SEO usually announces itself in the sales call. Here are the warning signs, the question to ask for each and what a good answer sounds like.
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