PPC management that pays for itself

Why most Google Ads accounts leak money

Open almost any account we audit and the story is the same. Broad match keywords eating budget on searches nobody meant to buy from. One campaign trying to do the work of five. A landing page that sends every visitor to the homepage and hopes for the best.

None of it is dramatic. It is a steady drip of £10 and £20 clicks that go nowhere, and it adds up to a number your accountant eventually asks about.

How we run your campaigns

We start with the money, not the keywords. What is a lead worth to you? What does a customer cost you before you spend a penny on ads? Those two numbers set the budget and decide which campaigns are worth running.

Then we build tight, themed campaigns across Search, Shopping, Performance Max and YouTube where they make sense. Negative keywords go in on day one. Conversion tracking is set up properly, including calls and form submissions, so Google learns from real enquiries rather than page views.

Every month you get a plain-English report. Spend, leads, cost per lead and what we changed. No jargon wall.

Where PPC fits with the rest of your marketing

Paid search is the fastest route to a phone that rings. It works best next to good SEO and a website that converts, because each one makes the others cheaper. When we run all three for a client, the ad data tells us which search terms deserve a long-term organic page, and the SEO work quietly lowers the cost of every click over time.