Topic
PPC and paid social guides
Budgets, agencies and channels for Google Ads and paid social, with the sums shown.
Articles in PPC & Paid Social
Google Ads Not Working? How to Find the Real Problem
Clicks but no enquiries? Work through tracking, search terms, match types, landing page, offer and settings in the right order before you change anything.
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Google Ads Conversion Tracking: How to Set It Up Properly
Calls, forms and WhatsApp clicks all count as leads. Here is how to track each one, which settings matter and how to check the numbers are real.
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PPC Management Fees UK: What Agencies Charge in 2026
Agencies charge a percentage of spend, a flat retainer or a mix. Here are typical UK ranges, what is usually included and how to compare quotes fairly.
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How Much Do Facebook Ads Cost in the UK? 2026 Guide
Meta ads can start from a few pounds a day, but the real number is cost per lead. Here are typical UK ranges, a sensible starting budget and what moves the price.
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Does TikTok Advertising Work for Small Business?
TikTok ads can work for the right small business, but not every one. Here is who it suits, what it costs, how to test cheaply and when to skip it.
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Is LinkedIn Advertising Worth It? Costs and Break-Even
LinkedIn clicks are expensive, so it only pays when a customer is worth thousands. Here are typical costs, how to use lead gen forms and a break-even test.
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Who Is the Best PPC Agency in Leeds? How to Choose
Nobody can honestly name the single best PPC agency in Leeds. You can choose the right one for your business with six checks and a handful of questions.
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Facebook Ads vs Google Ads: Which Should a Small Business Start With?
One catches people who are searching. The other finds people who have not started looking yet. Which gets your first pound depends on what you sell.
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Google Ads Budget for a Small Business: How Much Should You Spend?
Ads can be a money pit or your best salesperson. The difference is mostly budget logic and tracking, and you can check both yourself.
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