The Surge blog
Digital marketing advice, minus the jargon
Straight answers to the questions small business owners actually type into Google.
Latest articles
Keyword Research for Small Business: A One-Afternoon Process
You do not need expensive software to find the searches that bring customers. Here is a repeatable afternoon process using free tools.
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What Is Generative Engine Optimisation (GEO)?
Generative engine optimisation is about being the source AI tools quote. Here is what it means, how it differs from SEO and what is hype.
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SEO vs PPC for Small Business: Which Should You Start With?
PPC buys you traffic this week. SEO builds an asset that keeps paying. Here is a simple rule for which to start with and when to run both.
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How to Get More Google Reviews (Without Breaking the Rules)
Most happy customers never leave a review because nobody asks them at the right moment. Here is a simple process and the rules that keep you safe.
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How to Optimise Your Google Business Profile Step by Step
Most profiles are set up once and left alone. Here are the fields that actually move the needle and the mistakes that quietly cost you calls.
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Technical SEO Checklist for Small Business Websites
If Google cannot crawl and index a page, nothing else you do to it matters. Here is the order to check things in and who can do each fix.
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How Long Does SEO Take to Work in Leeds? (Timeline)
Local SEO in Leeds can move within weeks, while competitive searches take months. This is a realistic timeline and what makes it faster or slower.
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How Much Does an SEO Agency Cost? (UK Prices Explained)
UK SEO agencies commonly charge £1,000 to £3,000 a month. Here is how that compares with a freelancer or an in-house hire, and what to check in a proposal.
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Who Is the Best AI Company in Leeds? (How to Choose)
Leeds has AI consultancies, software houses and automation specialists. Picking the best one for you starts with your problem, not their pitch.
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